“Create tourism knowledge for sustainable development towards international recognition”
Vision & Mission
The Phuket College of International Tourism, abbreviated as PCIT, envisions itself to be a leading tourism college in ASEAN focusing on sustainable development and the meeting of international standards. PCIT has four missions which are:
1. To develop graduates with tourism and service skills and knowledge that meet the needs of the nation and the ASEAN community.
2. To research and develop knowledge in tourism that facilitates the development of sustainable tourism in Thailand.
3. To provide academic and professional services to the local community with respect to international standards.
4. To conserve, maintain, and support Thai art and culture.